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MARKETING

Kute Blackson

Kute Blackson

Shane served as consulting marketing director for this best selling author and self-empowerment coach to the stars. Producing podcasts, live events, keynote speaking, print, digital/web, CRM, and here we see his Instagram channel (165K), that was brought together with on-brand and cohesive designs custom adapted to his audience’s likes/dislikes.

The Roxbury Institute

Shane served as Director of Marketing and Patient Experience for this leading cosmetic dermatology, plastic surgery and regenerative medicine center in the heart of Beverly Hills’ Golden Triangle. One of many media partnerships was this Buzzfeed story (Over 3 million views) on the “Vampire Facial,” made famous by Kim Kardashian. If you watch closely, you may see a cameo from Shane stepping in as the medical assistant.

Impulse Group

Impulse Group

Shane served as Director of Marketing for this Los Angeles based LGBT messaging group. As the founding chapter, this group worked to solidify the brand in preparation for expansion to what is now the largest volunteer HIV messaging group in the world with 22 chapters in 19 countries. Here we see snippets of the 2015 Why Not? campaign. This integrated campaign promoting condom use covered magazine, events, TV, news, billboards, bus benches and even the behinds of sexy male models in the LA Gay Pride Parade. After all, why not?

OrthoRegen

OrthoRegen

Dr. Peter fields, also known as the Athletic Doc, wanted to grow and rebrand his Santa Monica based regenerative medicine practice. Shane worked with the doctor, who happens to have both his DC and his MD, to increase sales more than 20% in less than 6 months. They also worked to create OrthoRegen, the new name his successful west-coast regenerative practice is well-known as. And yes, he’s still doing his twice a year Iron Man competition! The doctor, that is.

Curbstand

Curbstand

Shane was asked to work on the search engine marketing creatives for the valet app Curbstand. This urban phenomenon is recognized all over the country by its distinctive yellow umbrella. Pulling branding elements into an exciting concept as tiny as digital ads, is no small feat. Pun intended.

Beauty Brunch

Beauty Brunch

Social media influencer marketing cannot be avoided, if your brand is one that could benefit from visibility to their audience in any way. Dr. David Amron is no exception to this rule, and the influencer program that Shane ran at his Beverly Hills office, reaped big rewards. Here we see some refreshments and the menu-for-the-day for one of his “Beauty Brunch” events (this one hosted by @BarbieBeth 305K), where a social media influencer gets to host and invite 20 of their closest influencer friends for an afternoon of pampering! Who wouldn’t want that?